Via Eurasia
A redesign that brings modern guidance to ancient trails.
Role
Product Designer
Timeline
1 week
Tools
Figma · Adobe CC
Project
CareerFoundry Route Trail App Redesign
Challenge
Modernize a dated trail app while making routes easier to plan and discover.
Target
Travelers who value authentic culture and history experiences.
Solution
An app redesign that weaves history, safety and route planning into an immersive, culture-first hiking guide.
Instant route insight
Difficulty, time, rating + weather surfaced in one card
Culture, not clutter
Re-organized content turns text blocks into bite-size heritage facts
Safer starts
Safety 101 & offline map buttons cut prep friction
The gap
The original app buried the trail’s story under dense menus and scattered safety tips, forcing travelers to juggle multiple screens before each hike.
Legal splash and text stalled exploration
No at-a-glance difficulty or weather
Original hierarchy caused confusion
Three pivotal moves
One-page hierarchy
Cuts travel prep friction, boosting confidence, especially for first-time visitors.
Culture in context
Turns way-finding into story-finding, deepening travelers’ connection to the landscape and routes.
Trail cards at-a-glance
Hikers gauge a trail in one swipe instead of opening multiple screens.
Before
The original buried the spirit of adventure under heavy legal text and poor hierarchy.
After
An immersive video now sets the tone for discovery while keeping navigation clear.
Before
The original routes page lacked inspiration by offering a plain list view that made journey planning feel uninspired and disconnected.
After
Video previews and smart filters now guide route planning while nearby cultural events connect travelers to local history.
Before
Route details lacked depth while weather updates and key planning info were buried across screens.
After
Weather updates and downloadable maps now make planning easier and safer while connecting to trail history.
Before
Essential safety info and route tips were scattered across screens making preparation difficult.
After
The new guide combines trail basics, safety features, and local customs to keep
travelers prepared.
Before
Essential safety info and route tips were scattered across screens making preparation difficult.
After
The new guide combines trail basics, safety features, and local customs to keep
travelers prepared.Before
The original about page was text-heavy by making it hard for users to connect with its story or legacy.
After
Immersive visuals and a streamlined layout make the story engaging while inviting users to explore its rich legacy.
Before
The footprint symbol was simple but missed the chance to represent Via Eurasia's cultural significance.
After
The new design weaves historical architecture with winding paths, symbolizing journeys through time.
Before
The original palette’s bold and energetic tones felt disconnected from Via Eurasia’s history.
After
The new earth-toned palette reflects the trail’s natural surroundings, creating a better connection to its cultural roots.
Before
The original buried the spirit of adventure under heavy legal text and poor hierarchy.
After
An immersive video now sets the tone for discovery while keeping navigation clear.
Before
The original routes page lacked inspiration by offering a plain list view that made journey planning feel uninspired and disconnected.
After
Video previews and smart filters now guide route planning while nearby cultural events connect travelers to local history.
Before
Route details lacked depth while weather updates and key planning info were buried across screens.
After
Weather updates and downloadable maps now make planning easier and safer while connecting to trail history.
Before
Essential safety info and route tips were scattered across screens making preparation difficult.
After
The new guide combines trail basics, safety features, and local customs to keep
travelers prepared.Before
Essential safety info and route tips were scattered across screens making preparation difficult.
After
The new guide combines trail basics, safety features, and local customs to keep
travelers prepared.Before
The original about page was text-heavy by making it hard for users to connect with its story or legacy.
After
Immersive visuals and a streamlined layout make the story engaging while inviting users to explore its rich legacy.
Before
The footprint symbol was simple but missed the chance to represent Via Eurasia's cultural significance.
After
The new design weaves historical architecture with winding paths, symbolizing journeys through time.
Before
The original palette’s bold and energetic tones felt disconnected from Via Eurasia’s history.
After
The new earth-toned palette reflects the trail’s natural surroundings, creating a better connection to its cultural roots.
Before
The original buried the spirit of adventure under heavy legal text and poor hierarchy.
After
An immersive video now sets the tone for discovery while keeping navigation clear.
Before
The original routes page lacked inspiration by offering a plain list view that made journey planning feel uninspired and disconnected.
After
Video previews and smart filters now guide route planning while nearby cultural events connect travelers to local history.
Before
Route details lacked depth while weather updates and key planning info were buried across screens.
After
Weather updates and downloadable maps now make planning easier and safer while connecting to trail history.
Before
Essential safety info and route tips were scattered across screens making preparation difficult.
After
The new guide combines trail basics, safety features, and local customs to keep
travelers prepared.Before
Essential safety info and route tips were scattered across screens making preparation difficult.
After
The new guide combines trail basics, safety features, and local customs to keep
travelers prepared.Before
The original about page was text-heavy by making it hard for users to connect with its story or legacy.
After
Immersive visuals and a streamlined layout make the story engaging while inviting users to explore its rich legacy.
Before
The footprint symbol was simple but missed the chance to represent Via Eurasia's cultural significance.
After
The new design weaves historical architecture with winding paths, symbolizing journeys through time.
Before
The original palette’s bold and energetic tones felt disconnected from Via Eurasia’s history.
After
The new earth-toned palette reflects the trail’s natural surroundings, creating a better connection to its cultural roots.
Before
The original buried the spirit of adventure under heavy legal text and poor hierarchy.
After
An immersive video now sets the tone for discovery while keeping navigation clear.
Before
The original routes page lacked inspiration by offering a plain list view that made journey planning feel uninspired and disconnected.
After
Video previews and smart filters now guide route planning while nearby cultural events connect travelers to local history.
Before
Route details lacked depth while weather updates and key planning info were buried across screens.
After
Weather updates and downloadable maps now make planning easier and safer while connecting to trail history.
Before
Essential safety info and route tips were scattered across screens making preparation difficult.
After
The new guide combines trail basics, safety features, and local customs to keep
travelers prepared.Before
Essential safety info and route tips were scattered across screens making preparation difficult.
After
The new guide combines trail basics, safety features, and local customs to keep
travelers prepared.Before
The original about page was text-heavy by making it hard for users to connect with its story or legacy.
After
Immersive visuals and a streamlined layout make the story engaging while inviting users to explore its rich legacy.
Before
The footprint symbol was simple but missed the chance to represent Via Eurasia's cultural significance.
After
The new design weaves historical architecture with winding paths, symbolizing journeys through time.
Before
The original palette’s bold and energetic tones felt disconnected from Via Eurasia’s history.
After
The new earth-toned palette reflects the trail’s natural surroundings, creating a better connection to its cultural roots.
Before
The original buried the spirit of adventure under heavy legal text and poor hierarchy.
After
An immersive video now sets the tone for discovery while keeping navigation clear.
Before
The original routes page lacked inspiration by offering a plain list view that made journey planning feel uninspired and disconnected.
After
Video previews and smart filters now guide route planning while nearby cultural events connect travelers to local history.
Before
Route details lacked depth while weather updates and key planning info were buried across screens.
After
Weather updates and downloadable maps now make planning easier and safer while connecting to trail history.
Before
Essential safety info and route tips were scattered across screens making preparation difficult.
After
The new guide combines trail basics, safety features, and local customs to keep
travelers prepared.Before
Essential safety info and route tips were scattered across screens making preparation difficult.
After
The new guide combines trail basics, safety features, and local customs to keep
travelers prepared.Before
The original about page was text-heavy by making it hard for users to connect with its story or legacy.
After
Immersive visuals and a streamlined layout make the story engaging while inviting users to explore its rich legacy.
Before
The footprint symbol was simple but missed the chance to represent Via Eurasia's cultural significance.
After
The new design weaves historical architecture with winding paths, symbolizing journeys through time.
Before
The original palette’s bold and energetic tones felt disconnected from Via Eurasia’s history.
After
The new earth-toned palette reflects the trail’s natural surroundings, creating a better connection to its cultural roots.
Before
The original buried the spirit of adventure under heavy legal text and poor hierarchy.
After
An immersive video now sets the tone for discovery while keeping navigation clear.
Before
The original routes page lacked inspiration by offering a plain list view that made journey planning feel uninspired and disconnected.
After
Video previews and smart filters now guide route planning while nearby cultural events connect travelers to local history.
Before
Route details lacked depth while weather updates and key planning info were buried across screens.
After
Weather updates and downloadable maps now make planning easier and safer while connecting to trail history.
Before
Essential safety info and route tips were scattered across screens making preparation difficult.
After
The new guide combines trail basics, safety features, and local customs to keep
travelers prepared.Before
Essential safety info and route tips were scattered across screens making preparation difficult.
After
The new guide combines trail basics, safety features, and local customs to keep
travelers prepared.Before
The original about page was text-heavy by making it hard for users to connect with its story or legacy.
After
Immersive visuals and a streamlined layout make the story engaging while inviting users to explore its rich legacy.
Before
The footprint symbol was simple but missed the chance to represent Via Eurasia's cultural significance.
After
The new design weaves historical architecture with winding paths, symbolizing journeys through time.
Before
The original palette’s bold and energetic tones felt disconnected from Via Eurasia’s history.
After
The new earth-toned palette reflects the trail’s natural surroundings, creating a better connection to its cultural roots.
Before
The original buried the spirit of adventure under heavy legal text and poor hierarchy.
After
An immersive video now sets the tone for discovery while keeping navigation clear.
Before
The original routes page lacked inspiration by offering a plain list view that made journey planning feel uninspired and disconnected.
After
Video previews and smart filters now guide route planning while nearby cultural events connect travelers to local history.
Before
Route details lacked depth while weather updates and key planning info were buried across screens.
After
Weather updates and downloadable maps now make planning easier and safer while connecting to trail history.
Before
Essential safety info and route tips were scattered across screens making preparation difficult.
After
The new guide combines trail basics, safety features, and local customs to keep
travelers prepared.Before
Essential safety info and route tips were scattered across screens making preparation difficult.
After
The new guide combines trail basics, safety features, and local customs to keep
travelers prepared.Before
The original about page was text-heavy by making it hard for users to connect with its story or legacy.
After
Immersive visuals and a streamlined layout make the story engaging while inviting users to explore its rich legacy.
Before
The footprint symbol was simple but missed the chance to represent Via Eurasia's cultural significance.
After
The new design weaves historical architecture with winding paths, symbolizing journeys through time.
Before
The original palette’s bold and energetic tones felt disconnected from Via Eurasia’s history.
After
The new earth-toned palette reflects the trail’s natural surroundings, creating a better connection to its cultural roots.
Before
The original buried the spirit of adventure under heavy legal text and poor hierarchy.
After
An immersive video now sets the tone for discovery while keeping navigation clear.
Before
The original routes page lacked inspiration by offering a plain list view that made journey planning feel uninspired and disconnected.
After
Video previews and smart filters now guide route planning while nearby cultural events connect travelers to local history.
Before
Route details lacked depth while weather updates and key planning info were buried across screens.
After
Weather updates and downloadable maps now make planning easier and safer while connecting to trail history.
Before
Essential safety info and route tips were scattered across screens making preparation difficult.
After
The new guide combines trail basics, safety features, and local customs to keep
travelers prepared.Before
Essential safety info and route tips were scattered across screens making preparation difficult.
After
The new guide combines trail basics, safety features, and local customs to keep
travelers prepared.Before
The original about page was text-heavy by making it hard for users to connect with its story or legacy.
After
Immersive visuals and a streamlined layout make the story engaging while inviting users to explore its rich legacy.
Before
The footprint symbol was simple but missed the chance to represent Via Eurasia's cultural significance.
After
The new design weaves historical architecture with winding paths, symbolizing journeys through time.
Before
The original palette’s bold and energetic tones felt disconnected from Via Eurasia’s history.
After
The new earth-toned palette reflects the trail’s natural surroundings, creating a better connection to its cultural roots.
Sprint
Focus
Outcome
1
Competitive scan + user stories
Pin-pointed 5 critical pain areas
2
Low-fid paper decks
Validated “culture-first” framing with mentor
3
Mid-fid walkthroughs (mentor + tutor)
Navigation clarity rose “night-and-day” in feedback
4
Hi-fid mobile
Brand system & spacing tokens locked
Learnings
Protecting the soul
Research kept the redesign anchored in the route’s history and local voice.
Scaling utility
Color/spacing tokens maintained AA contrast and consistent hierarchy as the new UI grew.
Next up
Guided-tour booking and locale-based audio stories to deepen cultural immersion.
