Moment
Bring ideas together the instant they arrive.
Role
Sole Product Designer
Timeline
3 days (concept → hi-fid) |
Tools
Figma · Adobe CC
Project
CareerFoundry brief — investor concept
Challenge
Create a “less, but better” note-taking concept in a limited time frame for investors.
Target
Users (idea-driven adults) needed a single space where voice clips, photos, and lists could coexist.
Solution
Moment opens on an infinite canvas. Allows users to write their thoughts with one tap, zoom out to spot patterns, and filter notes with ease. The calm palette and shape system keeps focus on ideas with a "less, but better" interface.
Freeform Canvas
Move notes freely so patterns emerge and brainstorming flows.
Instant recognition
Shape-coded notes let users capture ideas before they slip away.
Less-but-better UI
Cuts navigation steps in half, giving more time to create, less time hunting UI.
Mentor reaction
“Investors will remember this concept.”
Peer feedback
“I’d replace two apps with this.”
The gap
Existing note apps splinter ideas across rigid lists and isolated modes. Users bounce between tools, lose context in seconds, and never see how their thoughts branch and reconnect.
Mode-switching kills momentum
Every tap to change tools costs seconds, and sometimes the idea itself.
Linear lists block insight
Scrolling one dimension hides the connections that spark bigger ideas.
Missing Link
No note-app mirrors how brains branch and reconnect.
Three pivotal moves
Shape = Function
Each form hints at its purpose, shaving a decision step off capture time.
Infinite Canvas + Pinch-Zoom
From day-level detail to a year’s view in one pinch gesture speeding brainstorming and planning.
Pill Filters & Inline Search
Edit filters in place, resurface any note with zero context loss.
Sprint
Focus
Outcome
1
Rapid ideation (Crazy-8 sketches + mapping)
Free-flow concept selected, shape system defined
2
Hi-fi screens in Figma
Investor-ready visuals delivered
3
Peer reviews & mentor critique
Visual clarity confirmed, tag shapes refined
4
Polish & deck hand-off
Pixel-perfect files packaged for pitch
Learnings
Ideas branch, not lists
Canvas mirrors real mental patterns and keeps users in flow.
Tags need clarity
Mentor feedback pushed clearer tag shapes & labels. Proof that less, but better still requires just-enough guidance.
Next up
Usability tests, then collaborative canvases for team brainstorming.
Ready to turn complex problems into simple, human-centered experiences?
© 2025 by IvanAtlas